Photography & Cinematography Training

Small Businesses  /  Building a Business USP  /  Light

Small Businesses / Building a Business USP / Light

Mon15th October - Tue 16th October

+ The statistical truth & how to survive
+ Who am I? You can't be all things to all people
+ The basics of photography

Small Businesses

The statistical truth & how to survive

  • Small business lifecycles
  • Working in your business - management role
  • Working on your business - entreprenuer role
  • The lessons we've learnt (for your benefit)

 

Building a Business USP

Who am I? You can't be all things to all people

  • What is a brand and why do you need one?
  • Where do you fit in the market - who are you customers?
  • Identify your niche or USP?
  • What makes you different?

 

Light

The basics of photography

  • How we see
  • Measuring light
  • Dynamic range
  • Sensitivity
  • Colour temperature
  • Daylight
  • Photographyic lighting
  • Light techniques
Business Foundations  /  Photographic Principles  /  Expression & Posing

Business Foundations / Photographic Principles / Expression & Posing

Mon 12th November - Tue 13th November

+ The importance of professional practice
+ The essential technical skills
+ The art of direction and body langauge

Business Foundations

The importance of professional practice

  • Business plan
  • Legal Structure & Contracts
  • Business Structure: Taxes, VAR & NI
  • Finance: Accounts, Book keeping, Cash Flow, Expenses
  • Insurance

 

Photography Principles

The essential technical skills

  • Lenes & depth of field
  • Metering & exposure
  • Focusing
  • Filters

 

Expression & Posing

The art of direction and body langauge

  • Business plan
  • Legal Structure & Contracts
  • Business Structure: Taxes, VAR & NI
  • Finance: Accounts, Book keeping, Cash Flow, Expenses
  • Insurance
Marketing  /  Selling  /  Composition

Marketing / Selling / Composition

Mon 10th December - Tue 11th December

+ Letting your ideal customer know you exist
+ What am I worth and how should I sell?
+ The art of construction

Marketing & Selling

Letting your ideal customer know you exist

  • Creating desire & communicating benefits
  • Testimonials
  • Relationship building
  • PR
  • Website, Blgging, Email
  • Social Media
  • SEO
  • Trade shows
  • Competitions

 

Selling

What am I worth and how should I sell?

  • Selling you - online and offline
  • Referrals
  • Pricing modules
  • Negotiations
  • Customer Relations
  • Copyright & Licensing

 

Composition

The art of construction

  • Aesthetics
  • Visual Elements
  • Principles of Design
  • Strong & Weak Composition
  • Practical Assignment
Post Production & Workflow  /  Portfolio Building

Post Production & Workflow / Portfolio Building

Mon 14th January - Tue 15th January

+ Creating visual finesse and brand consistency
+ Location shoots to develop style and confidence

Post Production & Workflow

Creating visual finesse and brand consistency

  • File management
  • Back up
  • Culling
  • Editing - Lightroom & Photoshop CC, Colour Space
  • Sharing - Proofing & Digital Delivery

 

Portfolio Building

Location shoots to develop style and confidence

  • Natural and low light location shoots to practice all practical skills (whilst we are lifestyle photographers we will do our best to satisfy individual needs through our extensive network)
Strategic Partnerships  /  Presentations  /  Head Shots

Strategic Partnerships / Presentations / Head Shots

Mon 11th February - Tue 12th February

+ Choosing the right suppliers
+ Presentation day for business
+ Head Shots

Strategic Partnerships

Choosing the right suppliers

  • Product partners
  • Technology partners
  • Marketing partners

 

Presentation Day

You present your business to the class

  • Safe environment to presnt to your business to the class
  • Get feedback from the team

 

Head Shots

Profile head shots for website and social media

  • Students will all have a turn in taking direction of each other to get their ideal profile headshot