Small Businesses  /  Building a Business USP  /  Light

Small Businesses / Building a Business USP / Light

Mon 9th October - Tue 10th October

+ The statistical truth & how to survive
+ Who am I? You can't be all things to all people
+ The basics of photography

Small Businesses

The statistical truth & how to survive

  • Small business lifecycles
  • Working in your business - management role
  • Working on your business - entreprenuer role
  • The lessons we've learnt (for your benefit)

 

Building a Business USP

Who am I? You can't be all things to all people

  • What is a brand and why do you need one?
  • Where do you fit in the market - who are you customers?
  • Identify your niche or USP?
  • What makes you different?

 

Light

The basics of photography

  • How we see
  • Measuring light
  • Dynamic range
  • Sensitivity
  • Colour temperature
  • Daylight
  • Photographyic lighting
  • Light techniques
Business Foundations  /  Photographic Principles  /  Expression & Posing

Business Foundations / Photographic Principles / Expression & Posing

Mon 6th November - Tue 7th November

+ The importance of professional practice
+ The essential technical skills
+ The art of direction and body langauge

Business Foundations

The importance of professional practice

  • Business plan
  • Legal Structure & Contracts
  • Business Structure: Taxes, VAR & NI
  • Finance: Accounts, Book keeping, Cash Flow, Expenses
  • Insurance

 

Photography Principles

The essential technical skills

  • Lenes & depth of field
  • Metering & exposure
  • Focusing
  • Filters

 

Expression & Posing

The art of direction and body langauge

  • Business plan
  • Legal Structure & Contracts
  • Business Structure: Taxes, VAR & NI
  • Finance: Accounts, Book keeping, Cash Flow, Expenses
  • Insurance
Marketing  /  Selling  /  Composition

Marketing / Selling / Composition

Mon 11th December - Tue 12th December

+ Letting your ideal customer know you exist
+ What am I worth and how should I sell?
+ The art of construction

Marketing & Selling

Letting your ideal customer know you exist

  • Creating desire & communicating benefits
  • Testimonials
  • Relationship building
  • PR
  • Website, Blgging, Email
  • Social Media
  • SEO
  • Trade shows
  • Competitions

 

Selling

What am I worth and how should I sell?

  • Selling you - online and offline
  • Referrals
  • Pricing modules
  • Negotiations
  • Customer Relations
  • Copyright & Licensing

 

Composition

The art of construction

  • Aesthetics
  • Visual Elements
  • Principles of Design
  • Strong & Weak Composition
  • Practical Assignment
Post Production & Workflow  /  Portfolio Building

Post Production & Workflow / Portfolio Building

Mon 22nd January - Tue 23rd January

+ Creating visual finesse and brand consistency
+ Location shoots to develop style and confidence

Post Production & Workflow

Creating visual finesse and brand consistency

  • File management
  • Back up
  • Culling
  • Editing - Lightroom & Photoshop CC, Colour Space
  • Sharing - Proofing & Digital Delivery

 

Portfolio Building

Location shoots to develop style and confidence

  • Natural and low light location shoots to practice all practical skills (whilst we are lifestyle photographers we will do our best to satisfy individual needs through our extensive network)
Getting started with Filming on DSLR  /  Portfolio Building

Getting started with Filming on DSLR / Portfolio Building

Mon 26th February - Tue 27th February

+ Filming techniques, camera settings and post production film editing
+ Portfolio Building

Getting started with Filming on DSLR

Filming techniques, camera settings and post production film editing 

  • Natural and artificial lighting techniques
  • DSLR camera settings for filming
  • Equipment for filming - the essentials versus the nice to have!
  • Audio and music considerations
  • Filming techniques
  • Post production - looking at the software options available, Brent works in Adobe Premier, Da Vinci Resolve, Final Cut Pro X
  • Marketing & SEO for flim

 

Portfolio Building

Location shoots to develop style and confidence

  • Natural and low light location shoots to practice all practical skills
Strategic Partnerships  /  Presentations  /  Head Shots

Strategic Partnerships / Presentations / Head Shots

Mon 26th March - Tue 27th March

+ Choosing the right suppliers
+ Presentation day for business
+ Head Shots

Strategic Partnerships

Choosing the right suppliers

  • Product partners
  • Technology partners
  • Marketing partners

 

Presentation Day

You present your business to the class

  • Safe environment to presnt to your business to the class
  • Get feedback from the team

 

Head Shots

Profile head shots for website and social media

  • Students will all have a turn in taking direction of each other to get their ideal profile headshot